Emotion of yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.
Dull (dingy) yellow represents caution, decay, sickness, and jealousy. Light yellow is associated with intellect, freshness, and joy
When children first pull out crayons to draw pictures (that are recognizable), the one of the stereotypial first drawings consists of a house with two windows and a door, a chimney, grass and a bright yellow sun. From the earliest moments that children assign attributes to objects, practically the most common association is yellow with the sun. With sunlight.
This transition from the rays of a yellow sun to the idea of light has permeated across languages and cultures. Mystics believe that yellow emanates from the aura of an intellectual person. Naturally, it was the color that symbolized the Enlightenment movement as well.
Each of these ideas were etched early into our personal minds. However, dating back to the earliest recordings of historical events, some of today’s associations have been etched in the Bible and other documents.
More negative connotations date back to these scriptures, and were then portrayed in Medieval art. Judas Iscariot, who betrayed Jesus, is portrayed as wearing yellow robes in paintings as a sign of cowardice. In American slang, cowards are teased as being “yellowbellied” or “yellow.”
The second usage for the color yellow throughout the centuries has been to liken the color to sickness. Starting with nature, the yellowing of leaves is the first sign of a lack of nutrients, usually predicting the imminent dying of that branch or plant.
In the late 19th century, the United States and various Western countries called the era the Yellow Peril as a huge influx of Chinese and Japanese emigrated from their homelands, supposedly threatening white wages and standards of living. People considered the Asian people’s skin color a tint of yellow, subtly inferring their infesting of the states.
Similarly, the Nazis made the Jews wear yellow wristbands during World War II to set them apart from other citizens Like red, yellow is a dynamic color that has gained recognition in many different forms in culture and history
Yellow is one of the three primary colors. Visually it is the most difficult for your eyes to focus on. It is actually brighter than white and stronger in its emotional impact. It also has a stimulating impact on your memory. (Remember the popularity of the yellow notepads and pale yellow Post-It Notes?) It triggers the following emotions: intelligence, joy, and organization. Its opposite effects when used in the wrong manner or with the wrong combination of other colors can create feelings of criticism, laziness, or cynicism. Splashes of pale yellow is the best choice since many tones/shades of yellow are difficult for the human eye to focus on for very long. However, if used with short burst of text as a background, it grabs your attention and helps hold what you read in your memory banks